Veryfine Selects Modernista!, Media Marketing Solutions

BOSTON–Veryfine has tapped Modernista! for creative duties and Media Marketing Solutions for buying chores, said client marketing and promotions director Kristin Toli.

Spending is estimated in the $6-10 million range for a national campaign that will break in coming months. Ads from Boston’s Modernista! will mainly support the company’s Fruit 2-0 beverage.

Juice maker Veryfine in November recruited Toli to oversee national marketing and promotions. Toli was the former marketing and communications director at Holland Mark, a Boston shop that handled Veryfine since 1997. Holland Mark closed its doors in October. Veryfine had been expected to work with Partners & Simons, Boston, which has absorbed some clients and staff from Holland Mark, but the client chose to weigh its options before making a long-term agency commitment.