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BOSTON–Veryfine has tapped Modernista! for creative duties and Media Marketing Solutions for buying chores, said client marketing and promotions director Kristin Toli.
Spending is estimated in the $6-10 million range for a national campaign that will break in coming months. Ads from Boston’s Modernista! will mainly support the company’s Fruit 2-0 beverage.
Juice maker Veryfine in November recruited Toli to oversee national marketing and promotions. Toli was the former marketing and communications director at Holland Mark, a Boston shop that handled Veryfine since 1997.
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