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Cellular Retail Advertising Is at Issue in Southwest, South Central
DALLAS–Verizon Wireless is holding two separate regional reviews for its retail advertising account in the Southwest and South Central markets.
The company is a separately operated division of the Verizon telecommunications behemoth formed by the merger of GTE and Bell Atlantic. The client operates 1,100 cellular telephone stores nationwide and is divided into seven marketing areas.
“We put together and are integrating several companies and there’s some agency overlap.
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