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Venables Bell & Partners is getting into the business consultancy business.
The San Francisco shop has launched vpb orange, a unit that will seek to solve business problems and develop new brands through strategic thinking and design. Leading the unit are three veterans of the agency: group director of brand strategy Harlan Kennedy, design director Blake Bäkken and account director Colleen McGee.
At vbp orange, Kennedy is director of strategy, Bäkken is design director and McGee is director of brand development.
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