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Responding to apparently crazy times, the Las Vegas Convention and Visitors Authority next week will launch a campaign themed “Crazy times call for crazy fun” aimed at last-minute travelers
The new tagline will not replace “What happens here, stays here,” which is on hiatus until new TV spots break this fall.
Three new TV ads, created by hometown agency R&R Partners, are based on a strategy hatched after the agency and tourism authority noted that winter and spring visitors were booking hotel reservations just days before arrival rather that two to three weeks in advance.
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