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SAN FRANCISCO Schadler Kramer Group next week breaks a $10 million campaign promoting the new Borgata Resort and Casino in Atlantic City as a “Happy place.”
The somewhat risque campaign includes radio, print and outdoor advertisements that feature people enjoying the many choices the resort has to offer, from nightlife, to dining, to dancing. In one print execution, promoting the luxurious hotel rooms, a couple is shown in their underwear. The choices listed: “little black dress,” “miniskirt,” “peasant top” or the check-marked “nothing at all.”
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