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By Nora FitzGerald
WASHINGTON, D.C.–There has been a velvet revolution of sorts regarding the advertising of Pepco and Baltimore Gas & Electric as the two utilities prepare to merge.
BG&E agency Richardson Myers & Donofrio of Baltimore has been awarded the branding assignment of the new utility, which will be called Constellation Energy Corp. Principal Chuck Donofrio said he could not provide any details yet except to say the agency is working on the rebranding of the name and an image campaign.
A BG&E representative said that the ‘Day One’ campaign would be based on work that the company already won an Ogilvy award for using the utility’s employees.
Pepco agency Earle Palmer Brown here will also do new product assignments and support if the merger goes through.
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