Users and Viewers

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Now that there are more small screens (i.e. TV and computer monitors) than ever before to divert our attention, it’s only natural to wonder how our collective screen life is affecting our lives. For example, do people who watch a lot of TV also surf the Internet? (Answer: yes.) Does the amount of TV determine what kind of sites people like to log on to? (No.)

According to new data on media convergence from Nielsen Media Research, New York, and Milpitas, Calif.-based

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