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Financial services giant USAA has awarded its media planning and buying account to Initiative after a review, the company has confirmed.
USAA, with over $17 billion in total assets, has spent around $20 million on ads annually according to Nielsen, but industry sources say the company is poised to ramp up spending next year to perhaps $100 million as it takes steps to raise its profile with the public after expanding eligibility for its services beyond the 7.8
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