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Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media. Ad Meter: The Year in Sports will invite sports fans to vote in categories like Best Sports Marketing Campaign and Best Athlete Endorsement Ad. Online voting will take place on Ad Meter’s digital hub in November, with the winners to be announced Dec. 9 at an event in New York.
The Gannett daily is trying to carve out a stronger identity among the other national newspapers, and one way it’s seeking to do that is to amplify social engagement (after all, the paper claims to have its finger on the pulse of the nation’s conversation).
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