UPFRONT 1997: CMR’s TOP BRANDS IN NETWORK PRIME TIME, 1996






…..Rank…..Brand…..Class…..Spending ($000)…..Spots





…..1…..MCDONALD’S…..V234…..$258,577…..2,923





…..2…..BURGER KING…..V234…..190,635…..2,321





…..3…..TACO BELL…..V234…..78,731…..676





…..4…..PIZZA HUT…..V234…..74,808…..601





…..5…..SATURN CORP.-Autos CP…..T111…..72,885…..591





…..6…..KFC…..V234…..66,289…..900





…..7…..AT&T LONG-DISTANCE – Residential…..B142…..61,414…..558





…..8…..COCA-COLA CLASSIC – Soft Drink…..F221…..60,573…..333





…..9…..WENDY’S…..V234…..60,414…..919





…..10…..TYLENOL -Extra Strength Gel Tab….D211…..60,109…..631





…..11…..NISSAN MOTOR CORP.-CP…..T112…..56,045…..275





…..12…..MCI LONG-DISTANCE -Residential…..B142…..52,604…..450





…..13…..RED LOBSTER…..V234…..51,247…..650





…..14…..PEPSI-Soft Drink…..F221…..44,770…..289





…..15…..OLIVE GARDEN…..V234…..42,315…..585





…..16…..SPRINT LONG-DISTANCE -Residential…..B142…..42,089…..457





…..17…..ZANTAC 75 -Ulcer/Heartburn Medicine…..D213…..39,894…..424





…..18…..DISCOVER CARD -Credit Card…..B150…..39,819…..379





…..19…..SUBWAY…..V234…..38,574…..778





…..20…..VISA-Credit Card…..B150…..37,178…..210





…..Top 20 Totals……….1,428,790…..14,950





…..Source: Competitive Media Reporting. Ranked by dollars spent on advertising. Includes ABC, CBS, NBC, FOX, UPN and WB.








Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED





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