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NEW YORK Michelin has confirmed hiring TBWA\Chiat\Day here to handle creative duties on its passenger car and light truck replacement tire business in the United States for the Michelin brand.
The Omnicom Group agency, which also handles the brand in several overseas markets, picks up domestic chores following the brand’s split with Interpublic Group’s Campbell-Ewald in Warren, Mich.
Michelin last year spent about $45 million in major measured media, according to Nielsen Monitor-Plus.
“Our vision is to continually enhance the effectiveness of our communications and the addition of TBWA will help us achieve that goal,” said Scott Clark, COO, Michelin Americas Small Tires, in a statement.
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