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Airline Execs Study Fallon’s Performance
CHICAGO–United Airlines has asked “key stakeholders” who work with Fallon McElligott to fill out evaluation forms on the agency in an effort to forge a “more effective” relationship, according to an executive familiar with the process.
Although such an evaluation is new for the carrier, it should not be considered a precursor to an agency review, the source said. It was not known if the evaluation also applies to United’s international agency, Young & Rubicam.
Executives from the Elk Grove Village, Ill.,
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