Unicast Opens L.A. Locale

NEW YORK Unicast has opened a Los Angeles office in response to growing demand from West Coast agencies, advertisers and online publishers for more local service and support, the online ad company said.

Chad Beasley, most recently media supervisor at Digitas in Boston for about three years, will head up the Los Angeles outpost as director of West Coast sales. At Digitas, Beasley, 27, worked with clients such as General Motors, Delta Air Lines and Celebrity Cruises. Before that, he spent about two years at Modem Media in Norwalk, Conn., and New York as interactive media planner, overseeing JC Penney, Kraft Foods and AT&T, among other accounts.

“This market has tripled in size for us in the last six months and we are very enthusiastic about the caliber of advertisers and seriousness with which they are investing,” said Unicast vice president of national sales and advertisers relations Jason Griswold, to whom Beasley will report.

Some advertisers and agencies in the region that have made commitments with Unicast include Acura, Carat, DDB Entertainment, Doner, Genex, Honda, Hyundai, Nissan, Sony PlayStation, TBWA\Chiat\Day, Universal Pictures and Zentropy Partners. Requests among these companies are increasing for Unicast’s full-screen superstitial, a 15-second online ad that plays when Web surfers are moving between pages, Unicast reported.

The New York-based, 7-year-old company, which has offices in Chicago, Brazil, Hong Kong and London, also offers in-between-page (or superstitial), over-page and in-page ad units.