Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Unicast this June will roll out the second version of its 4-month-old video commercial, which will incorporate interactivity into the full-screen, broadcast-quality ad.
The upgrade from the New York-based online advertising company will allow for interactive elements, such as contest entries or product demonstrations, to reside next to the video presentation. The ad, which operates on the Microsoft Windows Media 9 series platform, loads while users are idle on a Web site and then plays without delay when they move between pages.
Currently,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in