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Under Armour, going outside for the first time for media planning and buying duties, has tapped Optimum Sports, a unit of Omnicom Media Group.
Among its initial tasks will be media placement of the sportswear company's new TV, print, and digital campaign for footwear that will launch during the upcoming back-to-school sales season. It's not known what Under Armour is spending on the pitch; industry sources said Under Armour invested $25 million in media spending for all of 2010.
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