UHC Picks Finalists for AARP Direct Marketing Account

NEW YORK Three finalists have emerged in the direct-marketing review for United Healthcare’s AARP supplemental health insurance account, sources said.

They are: the 5-year incumbent Marsh Affinity in Fort Washington, Pa., (formerly known as Seabury & Smith); Interpublic Group’s Draft Worldwide and Omnicom’s Rapp Collins, both New York, sources said.

Media spending was not available but sources estimate it will be about $85-100 million.

The account went into review in December and is being handled by New York-based consultancy Matchworks [Adweek, Dec. 6], which could not immediately be reached for comment. Executives at the agencies either could not be reached or referred calls to the client. Executives at the client’s Washington, D.C. and Minneapolis, Minn., offices did not immediately return calls for comment.

A decision is expected in April.