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‘Life Sucks Without a Car,’ Says Auto Sales and Finance Company
LOS ANGELES–DGWB targets those without a set of wheels in its first campaign for Ugly Duckling Car Sales.
The estimated $10 million effort –the Irvine, Calif., shop’s first for the used car sales and finance business since winning its account late last year–focuses on a new tagline, “Life sucks without a car.” Five TV commercials and four radio spots broke in late January in spot markets in California, Arizona, New Mexico, Nevada, Texas, Georgia and Florida.
One 30-second spot, “Taxi Ride,” shows a young couple on what appears to be their first date.
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