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LOS ANGELES A Tennessee missed field goal in overtime, leading to UCLA’s season-opening win Monday, puts some backing behind the school’s swagger in a recent pro bono campaign by independent RPA.
The print ads, running in the The Los Angeles Times, show new coach Rick Neuheisel strutting on the sidelines, finger pointed commandingly, with the headline “The football monopoly in Los Angeles is officially over.”
The ad references the recent dominance of cross-town rival University of Southern California in the schools’ annual football contest and the resurgence of interest surrounding the UCLA team since Neuheisel joined.
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