After years of recalls and plant shutdowns, the pain reliever’s reputation bounced back, landing it at the top of YouGov BrandIndex’s list of brand gainers for the month of May. Barnes & Noble and the Nook also made the list of top 10 gainers after the launch of the Nook SimpleTouch With GlowLight and Mullen’s “Read in Bed” campaign. The research service polls people on their perception of 1,100 brands and assigns a score ranging from 100 to -100.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity