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Trans World Airlines attempts to forge a stronger link to consumer service with a campaign backed by specific flier benefits that uses the tagline, “One mission. Yours.”
The work, from D’Arcy Masius Benton & Bowles, St. Louis, breaks today in USA Today, The Wall Street Journal and The New York Times.
“It’s how TWA hopes to differentiate itself,” said Don Casey, executive vice president of marketing at the St. Louis-based airline.
The line replaces “We want to be your airline,” which called on customers to return to the once-proud carrier that had fallen on hard times.
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