Tufts Unveils Healthcare Spots

Tufts Health Plan last week broke two TV commercials focusing on the special care and services available to its members.
A pair of 30-second spots from Gearon Hoffman in Boston will run in Massachusetts and New Hampshire through June to take advantage of the open-enrollment period, during which consumers and companies often review their healthcare options.
One ad highlights the client’s physician advisory councils–groups of doctors who advise Tufts’ senior management on the types of treatment and coverage the health maintenance organization should offer.