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CANNES Clever American stunting trumped Chilean emotionalism for the Grand Prix votes of the media judges at the 50th International Advertising Festival this week. Fallon, Minneapolis, won the top award for its Archipelago campaign in which the electronic stock exchange “opened” each day in unusual places around the country at 7:59 every morning on CNBC.
But the Chilean entry, from Tropa Grey in Santiago, for Carabineros de Chile earned the most enthusiastic reaction, both at the Media Lions award dinner on Wednesday night and at the jury’s presentation to delegates Thursday morning at the Palais des Festivals.
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