Trone, 2C See Eye to Eye

N.C. Shop’s Homework Wins Over Optics Maker
ATLANTA-Trone Advertising in Greensboro, N.C., has secured the advertising account of 2C Optics, a vision lens manufacturer with a projected budget of $10-20 million.
The account has been with Lois/EJL in New York, according to client chief executive officer Syl Ghirardi. He said the business was placed into review because his relationship with Lois “wasn’t working.”
Three other agencies were considered for the 2C Optics account, but Ghirardi declined to identify them.
2C Optics became aware of Trone through a referral, but the agency quickly made a strong impression with its approach to the review.
“They took a very thorough look at our business and how we needed to be strategically positioning our products,” said Ghirardi.