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SAN FRANCISCO-Scottish & Newcastle Importers has again delayed making a final decision on the winner of its estimated $4-6 million ad account.
The finalists in the review are Amazon Advertising, Zoo Adver-tising and Hoffman/Lewis, all in San Francisco. Creative presentations were completed last month, but the client has not yet conducted its in-agency interviews. This is the first time San Francisco-based Scottish & Newcastle Importers has sought a U.S. agency for its business. The winning agency will be responsible for strategic marketing, and national radio and print advertising, according to company officials.
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