Trio of S.F. Agencies Still Awaits Final Word of Scottish Importer




SAN FRANCISCO-Scottish & Newcastle Importers has again delayed making a final decision on the winner of its estimated $4-6 million ad account.
The finalists in the review are Amazon Advertising, Zoo Adver-tising and Hoffman/Lewis, all in San Francisco. Creative presentations were completed last month, but the client has not yet conducted its in-agency interviews. This is the first time San Francisco-based Scottish & Newcastle Importers has sought a U.S. agency for its business. The winning agency will be responsible for strategic marketing, and national radio and print advertising, according to company officials. A campaign is supposed to be launched this fall.
Bill Wetmore, U.S. commercial manager for Scottish & Newcastle, said last month that the winning agency would be selected in early July. The decision was initially postponed because Wetmore and other company executives were in Scotland. Wetmore and his review team were then expected to visit agencies in mid-July, but were called away again.
Billings, initially believed to be $1 million, are expected to reach as high as $8-10 million because the client wants to pursue an aggressive national campaign, sources said.