Tribal DDB Taps MarchFirst Exec

Interactive agency Tribal DDB has hired Jim Lecinski, former managing director of the brand building unit of marchFirst, as the new general manager of Tribal DDB Chicago.

“Jim is the best of both worlds. He has agency experience as worldwide account director and operational lead at agencies such as Young & Rubicam, Euro RSCG and Ogilvy & Mather as well as the interactive consulting experience from marchFirst, and that’s reflective of our business model and our mission,” said Matt Freeman, CEO of New York-based Tribal DDB.

Ginny Van Berkum, former general manger of Tribal DDB Chicago, has been promoted to executive director of business development and planning for Tribal’s North American network.