Tribal DDB Comes to Atlanta

ATLANTA Omnicom Group’s Tribal DDB has opened an office here to provide its interactive marketing services in the Southeast, the shop said.

Keith Browning, 41, who joined the company as general manager of Atlanta, heads the new office. Minsoo Pak, 39, is the executive creative director in Atlanta.

Tribal DDB established the location to serve Home Depot and HomeBanc Mortgage Corp., both Atlanta-based companies. The office is also pitching for other accounts in the Southeast, Browning said.

Currently, the Atlanta site employs 11 people, all of them hired locally. Browning said he expects the i-shop to double that number within the next 12 months.

Browning was executive vice president for the Southeast at Modem Media in Atlanta before joining Tribal DDB. He also has worked for Arthur Anderson Business Consulting and AT&T. He has a total of 19 years experience in marketing and the information technology business.

Pak has worked at several shops throughout the Southeast, including Price/McNabb in Charlotte, N.C., and the Atlanta offices of Sawyer Riley Compton, Ogilvy & Mather, Crawford Intermedia and USWeb/CKS. He also helped start Voltage Factory and Resultant Atlanta, two interactive agencies in Atlanta.

“We believe the Southeast is a great market, one that is being underserved,” said Matt Freeman, Tribal DDB’s chief executive.

Tribal DDB has offices in Chicago, Dallas and New York.