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LOS ANGELES The Advertising Research Foundation, an industry trade group, has asked for a seat at the table in the ongoing dispute over Nielsen Media Research’s introduction of its Local People Meter (LPM) in New York last week [Adweek Online, June 2].
ARF wants to lead a task force being formed by Nielsen with help from U.S. Rep. Charles Rangel (D-N.Y.), said ARF president Bob Barocci. “We had Congressman Rangel at a meeting we had two weeks ago,” Barocci said.
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