Toyota Corners Car Ad Mart on eBay

CHICAGO Toyota Motor Sales USA has signed a one-year sponsorship deal to be the only automotive company advertising on eBay.

“We are thrilled to team up with eBay, forming a truly unique and integrated marketing program,” said Deborah Meyer, corporate manager of marketing communications at the Torrance, Calif., automaker. “The alliance will allow us to reach Toyota owners and potential new buyers within the eBay community.”

The agreement gives Toyota rich media and banner placement on the company’s main auction Web site, as well as on eBay Motors. In addition, Toyota will launch a dedicated destination, ebay.Toyota.com, to showcase its vehicle lineup, links to eBay listings and special promotional offers.

The deal was put together by i-shop Jumpstart Digital Marketing in San Francisco and Toyota’s advertising agency, Publicis Groupe’s Saatchi & Saatchi in Torrance.