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Ads Pitch Apparel Maker’s Youth Appeal
BOSTON–Toth Design & Advertising this month launches a $7 million print and TV campaign for Seattle-based Union Bay apparel that focuses on the authenticity and youthful appeal of the brand.
The campaign uses the “UB–Open to interpretation” tagline. By playing off that theme, each ad uses the UB acronym in a playful way. One commercial features a young man, complete with tongue ring and Elvis-style sunglasses, attempting to drink a cup of hot coffee while driving.
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