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Gary Topolewski, who was brought in two months ago to recharge the creative product at D’Arcy Masius Benton & Bowles, has made his first high-level hires and let go about a dozen creatives.
Joining the Troy, Mich., shop last week as svps/creative directors are Patricia Breen, 41, and Dan Willey, 45, who will work on GM’s Cadillac and Pontiac brands. Both were formerly vps, cds at PentaMark, and worked with Topo lewski at FCB on Chrysler from the late 1980s through early 2000.
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