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ATLANTA Paul Matsen, executive vice president of marketing at Delta Air Lines, left the company yesterday as part of a management restructuring at the struggling carrier.
Matsen, 46, was responsible for supervising sales, marketing, pricing and distribution at the Atlanta-based company. He will not be replaced, according to a memo issued to employees yesterday by the company’s CEO, Gerald Grinstein. His duties are being transferred to Jim Whitehurst, the company’s chief operating officer.
Matsen introduced Delta’s SimpliFares program and the “Good goes around” advertising theme that the bankrupt airline has been using for the past year.
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