Tommy, Yahoo Support Up-and-Coming Musicians

NEW YORK Tommy Hilfiger U.S.A. has teamed up with Yahoo for a sponsorship deal that will showcase new and emerging artists, like country star Jimmy Wayne, the companies said.

The sponsorship will help promote Tommy Jeans Stage, a program that supports up-and-coming musical acts by featuring their pre-show performances on branded plaza stages located outside main Clear Channel Entertainment amphitheaters.

As a part of the deal, Tommy Jeans Stage has secured branding rights on the Emerging Artist of the Month section of Yahoo’s music destination, Launch (www.launch.yahoo.com). It also will receive heavy media rotation throughout the portal’s network through July.

In addition, Launch will promote Tommy Hilfiger’s “Fresh for Summer Sweepstakes,” which carries a grand-prize trip for four to one of four selected concert destinations. The sponsorship also includes a Tommy-branded Internet radio player that will spotlight Tommy Jeans Stage artists that will be on tour this summer and audio advertising across Launch.

Terms of the deal were not disclosed.