Told to 'Dramatically Cut Costs,' Vonage Drops Its Lead Creative Agency, JWT

Service could switch to project-based assignments

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Vonage and lead creative agency JWT are parting ways, two years after the WPP agency won the business from TBWA\Chiat\Day.

The VoIP telephone service spent $123 million in 2013 and $44 million through June of this year, according to Kantar Media.

JWT declined to comment, referring calls to Vonage, where execs could not be reached.

However, in an internal agency memo, JWT's Ruston Spurlock, global business director on the account, told staffers: "Following the recent departure of Vonage's CEO, Marc Lefar, the company was asked to dramatically cut costs.

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