TLPartnership to Deliver Promotions for FedEx

By Steve Krajewski





DALLAS–Federal Express, the country’s leading overnight package delivery service, assigned promotional marketing duties to TLPartnership (TLP) here as it prepares to ramp up its efforts in that arena.





A TLP representative said the shop has been named lead agency for the Memphis, Tenn.-based firm’s national retail operations and sales division.





The assignments are separate from the client’s brand advertising, which is handled by BBDO, New York.





Billings were undisclosed, but sources said FedEx could commit ‘several million dollars’ to promotional initiatives in the coming year.





TLP president and chief executive officer Bruce Orr said last week that his agency began working with Federal Express earlier this year on a project basis.





That relationship has progressed steadily, according to Camara Clifton, the group account director overseeing the business for TLP.