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NEW YORK TiVo said five advertisers have signed on to use its service that allows TV viewers to interact with commercials.
Ameriquest, E*Trade, Nautilus, Novartis and Tylenol will add code to their TV commercials that will display a call to action when TiVo users watch or fast-forward through their ads. General Motors and The WB were the first announced advertisers for the new feature, launched two weeks ago.
Through the tagging feature, the 1 million TiVo Series2 subscribers who press the green thumbs-up button on their remote controls during tagged commercials to get more information.
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