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NEW YORK Just four years old and the Titanium award is suffering yet another identity crisis. The category, conceived in 2003 by then-Film and Press jury president Dan Wieden to reward groundbreaking advertising and marketing concepts, has been revised, renamed and reconfigured nearly each year of its existence.
This year is the first that there will be both Titanium and Integrated categories (Titanium now being defined as “breakthrough ideas,” per the festival). They will be assessed by one jury, a nine-member interdisciplinary group led by jury president Alex Bogusky, CCO of Crispin Porter + Bogusky in Boulder, Colo.
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