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Audiences at a handful of college basketball and professional football games, including the 2003 NBA All-Star Game in February and this month’s Super Bowl, will be getting a brief history lesson in their programs, courtesy of Uniroyal tires.
Print ads by Erwin-Penland in Greenville, S.C., link the year in which the company was founded—1892—with the year basketball and professional football began.
The factoid, discovered by copywriter Chad Rucker on a routine scroll through the Internet, fit well with a promotional package handled by the agency’s media department.
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