TIMEX POKES FUN AT ADVERTISING



When Timex introduced its Indiglo night light watches last year, it used a lovesick firefly who courted the watch in clever ads. The spot and the Indigl

The latest Timex spot pokes fun at advertising, not insects. A Timex’s spokesman travels to an impressive but dimly lit church to consult with a sweet-faced clergyman lighting candles.
The spokesman asks the priest which is brighter – the conventional watch light or the Indiglo night light.
When the priest selects the Indiglo night light, he’s thanked with dripping sincerity by the spokesman. As he leaves, the priest says, ‘Oh, stay awhile, my son. We don’t get many advertising people in here.’
Fallon McElligott writer Bruce Bildsten and art director Dean Hanson created the spot. Bill Westbrook was creative director.
Copyright Adweek L.P. (1993)