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NEW YORK Washingtonpost.Newsweek Interactive is putting its own spin on environmentally conscious Web sites with the launch Monday of Sprig.com.
The new shopping and information online resource will feature original content including news, profiles and online video designed to spotlight eco-friendly choices in the home, beauty and fashion.
“There really isn’t any place on the Web where living a green lifestyle is made easy for consumers,” Sprig vp and gm Goli Sheikolaslami said. “This site is about getting 95 percent of the people to be 5 percent green rather than focusing on the 5 percent that are already 95 percent green conscious.”
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