Tierney Puts Face to PECO, ComEd

CHICAGO Tierney Communication looks to put a human face on the corporation by depicting real employees at work.

The print, outdoor, radio and television effort is the Philadelphia agency’s first work since winning the consolidated account for Exelon, the parent company of Chicago’s ComEd and Philadelphia utility PECO. Both utilities are served by the effort, which is tagged, “That’s our promise. That’s our way.”

One ad shows a man working in a downpour in a yellow slicker alongside a photo of dryers in a laundromat with the headline, “I promise to get drenched so your clothes can get dry.”