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NEW YORK Tierney Communications next week launches the first campaign since installing creative director Kelly Simmons, a four-spot Independence Blue Cross Philadelphia campaign that smacks of the new chief’s quirky humor.
Four 30-second TV spots depict disgruntled employees engaging in acts of corporate sabotage as revenge for sub-par healthcare plans. In “Sumo,” an assistant assures her boss that his plane tickets to Tokyo have been reserved. As he asks her what seat he has, the elevator doors close.
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