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LOS ANGELES Tickle, the online dating service, has narrowed its search for a creative agency to four finalists, confirmed Steven Comfort, vice president of marketing and sales.
The San Francisco-based company selected agencies with direct-response experience: WPP Group’s Wunderman, San Francisco, and A. Eicoff & Co., Chicago; and independents Laughlin, Marinaccio & Owens, Arlington, Va., and SendTec, St. Petersburg, Fla. The client did not identify shops that were eliminated.
Comfort said final presentations are this week and that he expects to make a decision before year’s end.
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