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Thomasville Furniture is banking on Humphrey Bogart’s timeless appeal in a campaign from McCarthy Mambro Bertino that introduces the furniture chain’s Bogart Collection.
A 30-second TV spot that breaks today envisions a fashionable party in the 1940s. As a woman descends a staircase, a voiceover says, “Style: Between Bel Air and Beverly Hills, you could feel it everywhere, for this was the era of glamor, elegance and romance. An era personified by one man—Humphrey Bogart.”
A Bogart look-alike moves through the crowd.
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