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Skittles has a long and mostly proud history of celebrating anatomical oddities and physical ailments, from the famous “Touch” and “Beard” spots a decade ago to more recent work like “Bleachers.”
But the brand’s Mother’s Day ad for 2017, by DDB Chicago, apparently went a little too far, with its dramatization of a mother and son who are extremely, disturbingly close provoking some complaints, and leading Skittles to pull it from YouTube.
See the spot here:
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