This Beer Brand Recreated an Entire Street Corner After Colombia's Government Banned Drinking in Public

Cerveza Poker and DDB keep the neighborhood alive

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Sometimes you want to go where everybody knows your name … like your corner bodega, for example.

In Colombia, however, that’s no longer quite so simple if you want to enjoy an alcoholic beverage or two. Early last year, the country’s government passed a new police code encouraging citizens to report others for minor infractions like graffiti, noise violations and drinking in public. These new restrictions apply to open areas like sidewalks as well as restaurant terraces.

While

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