Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CHICAGO OfficeMax has hired former BBDO Minneapolis president Bob Thacker as senior vice president of marketing and advertising, overseeing all of the company’s ad and marketing operations.
OfficeMax, which spent $45 million on advertising last year, uses Omnicom Group’s DDB Chicago as its lead advertising agency. The company’s spots have employed the Spinners song, “Rubberband Man,” and the tagline, “What’s your thing?”
The company earlier this year went through a series of executive changes including the resignations of CEO Christopher Milliken and CFO Brian Anderson amid accounting questions.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in