T3 (The Think Tank) said it has formed a research-and-development unit called T3Fuse that will seek to inject new technology into the shop’s advertising and marketing. Kirk Drummond, a vp at the Austin, Texas-based independent, will lead the unit in the role of team leader. Clients of T3 include Dell, Marriott International and JC Penney.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity