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The Texas Dairy Queen Operators’ Council has put its$7 million account into review, council president Larry Newell said, opening the door to competing agencies for the first time in 15 years.
Irving, Texas-based Grey, the agency that has held the account since 1987, will defend.
“The purpose of this review is to independently assess current marketing options for Texas DQ franchises,” Newell said. “One key element of our thought process is that we won’t wait 15 years [again].
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