U.K. Grocery Chain Apologizes for Insensitive ‘Good Friday’ Newspaper Ad

A poor choice of words

In the annals of questionable newspaper advertisements, it’s not the most offensive bit of copywriting committed to print. Still, this particular plug for alcoholic beverages was enough to cause problems for supermarket giant Tesco ahead of today’s religious holiday.

From a report by Christian Today editor Ruth Gledhill:

The ad was picked up by Michael Wakelin, religious literacy expert and former head of religion at the BBC. He posted it on Facebook, noting that it illustrates perfectly ‘the need for religious literacy training.’

The tweet above is from Church of England vicar and BBC presenter Reverend Richard Coles. A spokesperson for Tesco provided the following statement: “We know that Easter is an important time of the year for our customers. It is never our intention to offend and we are sorry if any has been caused by this advert. We will not publish it again.”

Last year around this time, a complaint was filed with U.K.’s Advertising Standards Authority about Irish bookmaker Boylesports Enterprise’s use of crucifixion imagery in a Good Friday email. The accompanying text stated: ‘In memory of the dearly departed JC, we are offering you a sacrilegious bonus this Easter weekend… So don’t just sit there gorging your own body weight in chocolate, that’s disrespectful. Get on Boylesports Gaming and get your nailed on bonus.’