Terra Lycos Eyes Consolidation

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Hill, Holliday, Connors, Cosmopulos and Ogilvy & Mather face off this week in a shootout mandated by joint client Terra Lycos, where some executives have championed consolidating the account with a single shop, sources said.

The pair have been asked to present concepts that position the portal as a true gateway to online com munities that share infor mation on the Web, emphasizing Ly cos’ channels for health, games and mu sic, sources said. Agency officials de clined comment or referred questions to Lycos.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in